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Participant Information Sheet

University of Dundee School Research Ethics Committee Application/Approval Number: UoD-SOSS-BUS-UG-2020-21 1

You are invited to take part in a research project. Before you decide whether or not you would like to participate it is important that you read the information provided below. This will help you to understand why and how the research is being carried out and what participation will involve. Please let the researcher who gave you this information know if anything is unclear or you have any questions.

Who is conducting the research?

This research project is conducted by a group of 4th year undergraduate students as part of the BU40025 Marketing Research Project module, in collaboration with Dundee University Student Association (DUSA). The principal researcher for this project is Stoyanka Stoimenova. Our supervisor is Dr Andrzej Kwiatkowski from the University of Dundee School of Business.

What is the purpose of the research?

This research is being conducted in order to identify issues within engagement and understanding of DUSA’s brand message among University of Dundee students and identify a brand message that raises awareness of DUSA’s mission and encompasses the purpose of the brand. DUSA raised concerns about student engagement with the services they provide and a possible lack of understanding of their purpose therefore the objective agreed upon was to improve the perception and awareness of services provided by DUSA in the hopes of encouraging University of Dundee students participation.


Why have I been invited to take part?

You have been invited to take part because you are a student of the University of Dundee. We seek students’ views and opinions on various resources available to them at the University and in DUSA/The Union.

Do I have to take part?

No. Your participation in this research study is voluntary. Choosing not to take part in our study will not disadvantage you in any way; and you may decide to withdraw from it at any time without explanation and without penalty. If you no longer wish to participate in our study, simply stop completing the questionnaire. Please note that after the survey is submitted it will not be possible to withdraw (as it will not be possible to link you personally with the information submitted online).

What will happen if I take part?

You will be asked a series of multiple choice and/or open-ended questions considering various aspects of your experience with the University and DUSA/The Union. The survey will take about 12 minutes to complete. If you fully complete the questionnaire and wish to enter a prize draw for 3 Amazon gift vouchers worth £50 each, you will be additionally asked to provide your email address. The email address will be used for the selection of the winners only and not linked to your individual responses in the survey. After the voucher winners are identified, all the email addresses will be deleted.

Are there any risks in taking part?

There are no known risks involved in your participation in this study.

What are the possible benefits of taking part?

We rely on the goodwill of students to participate in this study with the aim that at the end of the project we will be able to make various recommendations to the University and DUSA to improve their services and in this benefit us – the students. Those who fully complete the questionnaire and provide a email address will enter the prize draw for 3 Amazon gift vouchers worth £50 each.

Will my taking part in this project be kept confidential?

At all times your identity will be kept anonymous. No one will be able to link the data you provide to your name or identity. In particular, the email address that you may provide if you fully complete the questionnaire will be kept separately from your survey responses, so that it will not be possible to link them. This email address will be used for the selection of the voucher winners only and after the winners are identified, all the email addresses will be deleted. All the data will be stored securely using password protected computer equipment/services.  

What will happen to the information I provide?

All the project data will be stored in an electronic format using a cloud storage system (One Drive) and Jisc Online Surveys software provided by the University. A summary of the project results in the form of statistical tabulations and/or anonymous quotes will be shared with the DUSA management team in an oral presentation and in a written report. Also, DUSA may be granted access to the fully anonymized electronic form of individual responses, observing at all times all the relevant University policies governing data confidentiality, protection and storage. All the project data will be kept securely in electronic format by the University of Dundee for 10 years for audit purposes. All the information collected in this project will only be used for the purpose of this study and not disclosed to any third party, other than the University of Dundee and DUSA.

Data Protection

There will be no personal data that will be collected and processed in this study.

The special category (sensitive personal) data that might be collected and processed in this study are your racial or ethnic origin, religious or philosophical beliefs and gender.

The University asserts that it lawful for it to process your personal data in this project as the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

The University asserts that is lawful for it to process special categories of your personal data in this project as the processing is necessary for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes in accordance with Article 89(1) of the General Data Protection Regulation.

The University of Dundee is the data controller for the personal and/or special categories of personal data processed in this project.

The University respects your rights and preferences in relation to your data and if you wish to update, access, erase, or limit the use of your information, please let us know by emailing Dr Andrzej Kwiatkowski ( Please note that some of your rights may be limited where personal data is processed for research, but we are happy to discuss that with you. If you wish to complain about the use of your information please contact the University’s Data Protection Officer in the first instance (email: You may also wish to contact the Information Commissioner’s Office (

You can find more information about the ways that personal data is used at the University at:

Is there someone else I can complain to?

If you wish to complain about the way the research has been conducted please contact the Convener of the University Research Ethics Committee (